On Tuesday 31 March, we welcome Dr Shina Alimi, associate professor in the Department of History at Obafemi Awolowo University for our March methodological seminar titled "Medicalised Black Bodies in Colonial Advertisements: An Ethnographic Lens". In his research, Dr Alimi's can be summarised by a series of questions : how did colonial advertisements medicalise Black bodies and transform them into objects of therapeutic intervention, racial knowledge, and consumer marketing? In what ways did colonial advertisements construct Black bodies as sites of pathology, hygiene, or therapeutic intervention? How did advertising imagery reproduce or reinforce ideas derived from colonial scientific fields such as anthropology, tropical medicine, and colonial medicine? Can advertisements be read as ethnographic archives that reveal colonial attitudes toward African bodies and environments? How might reading colonial advertisements ethnographically challenge the silences in colonial medical archives?
Practical information:
Date & Time: Tuesday 31 March, 10am to 12pm
Location: IFRA-Nigeria's Resource Centre
Link for registration (deadline for application: 26/03/2026): https://forms.gle/b8fP7X5fKPS2VN2HA



You are invited to Reimagining Nigerian Alternative Heritage: An Exhibition on Monuments and Natural History that explores the enduring relationship between Nigeria’s national monuments, natural history and the stories they continue to tell.
